November 26, 2022

Lefteriverse

Professional Real Estate Experts

Social Media for Furniture Businesses: 10 Tips to Note

(Ad) Consumer habits are constantly evolving, and internal and external factors influence them. A consumer moving into a new home needs to buy furniture, or a consumer hit hard financially by the pandemic will need to hold back on discretionary spending like purchasing furniture.

The US furniture market had a revenue of USD 226.78 billion in 2021. The market is large, innovative, and adaptable, and it will have to adapt to these times even more to survive what lies ahead. Rebounding disposable income will drive furniture purchases till 2026. Growing homeownership rates will encourage consumer purchases as well.

At the same time, stiff competition from e-commerce, department stores, and mass merchandisers will force the hand of furniture businesses to improve customer service, keep prices low, and increase their differentiating factors.

How do you make the most of social media and digital marketing to get ahead of the marketing curve against your competitors? Keep reading to learn more.

Social Media Marketing Overview

You need to know your customer before embarking on your social media marketing journey. Try to figure out the following traits of your customers:

  • Stage of life
  • Age
  • Income and education
  • Spending behavior
  • Pain points, values, and needs
  • Social media behavior

Build a buyer persona basis the above and fine-tune your content for the same. Once you have the content ready, the next step is to choose your social media channels or platforms wisely. Here are the most popular social media platforms for furniture businesses:

Facebook

With one of the highest monthly active users of all social networks, Facebook is a must-have social media channel. Create your business page on the site and make the most of its news feed to post all types of media content (photos, videos, and text)

YouTube

Another really popular channel, YouTube, offers both long-form video content and YouTube shorts to appeal to a range of attention spans. Use videos to tell your stories and Shorts to create quick bite-sized content.

Instagram

A photo and video sharing channel, it is highly visual and natural and great for furniture stores to showcase their wares and use Instagram’s shopping tags feature to reduce the friction for purchase.

LinkedIn

More on the B2B side of things, but great if you have corporate customers. Having a presence here also helps you with search engine optimization and getting in front of business decision-makers

Google My Business

Google My Business profile can help you stand out in search results and Google Maps. You can add your company logo, photos, working hours, posts, etc., to personalize things, and customers can even leave reviews, to which you can respond!

Houzz

Houzz’s site is a dedicated one for all things houses. You can list your furniture for sale and even post content. It’s great for home renovation and connecting homeowners with professionals.

Source: Houzz

Pinterest

Another highly visual medium that works on the concept of “pin boards”. Users of this site can make collections of these pins based on a style or theme. Perfect for interior designers and furniture stores.

You can also check out other sites like Twitter, TikTok, and Snapchat. TikTok (if you don’t know already) is a trendy short-form video website that you should consider having a presence on.

10 Social Media Tips to Note

Now that we know which channels to use, let’s try and understand what are the best tactics to use on social media as a furniture store.

1. Influencer Marketing

You don’t need an influencer with a huge following for influencer marketing. Someone with fewer followers but with high engagement would work just as well. Most importantly, work with someone you trust, and you know your customer’s trust. Collaborate on creating unique and engaging content, invite influencers to events or give them a sneak peek preview of a new design.

2. Organic And Paid Social

Are you looking for leads or trying to crack into a new market? Then organic and paid social media advertising is for you. With paid social, you can target your audience more minutely based on specific parameters, bring your content in front of new customers and get access to unparalleled data and analytics about your campaign performance.

Below is an example of an organic social ad for a furniture store posted on Facebook Marketplace.

FB North Furnishings

Source: North Furnishings

3. Video Marketing

Videos are a great form of communication; you should leverage shoppable videos to create a frictionless purchase experience. These videos have a direct link to the product where customers can check out and make purchases.

Similarly, training videos are helpful if your products require self-assembly. Product review and demonstration videos are important to share if you want to talk about the features of your product. And lastly, highlight testimonial videos from customers for social proof.

Source: Expand Furniture

4. User-Generated Content

Customers need to visualize what a piece of furniture will look like inside a room before figuring out if they will buy it. Questions like will it be too small or big for my room, often crop up.

Picture 2

Source: Nordliebe

Thankfully, user-generated content where you can source photos and videos directly from real customers can be used as a reference point. This content can be used in social campaigns or on your company website.

5. Use High-Quality Visuals

Purchasing furniture is a very visual exercise. And as a social media marketer, you must always ensure that your product’s images are sharp, clear, and high-resolution.

Instead of using stock images, try using your photographs done by a professional photographer in good lighting.  

Picture 3

Source: Pixc

6. Post Useful Tips And Advice

Building a social media presence for your furniture brand would also mean that you should share helpful tips and tricks for your following.